Not vague "SEO magic" — the real technical foundation: heading hierarchy, service and location pages, internal linking, metadata and sitemap. Built in from the first line of code on every build, not quoted as an add-on.
Every website we build — regardless of package or budget — includes correct heading structure, metadata, a submitted sitemap and proper internal linking. These are the minimum requirements for a site Google can read. We consider them the job.
Most agencies use it as a black box. Here's what it actually is — and why each part matters.
Every page has one H1 — the main subject. H2s break it into sections. H3s go deeper. Google reads this to understand what a page is about. Most sites get it wrong.
Using the right HTML elements — nav, main, article, section — signals the page's structure to Google crawlers, not just to your browser.
Pages linked from other pages on your site get crawled more often and rank faster. We map this intentionally — every service page linked from the homepage and from relevant content.
A plumber in Brunswick needs a page for "Plumber Brunswick" — not just one generic home page. We build the page structure that targets the searches your customers actually type.
Google uses Core Web Vitals as a ranking factor. Our hand-coded static sites score in the top 5–10% for speed — not because we optimise after launch, but because the code is clean from the start.
An XML sitemap tells Google which pages exist. Search Console confirms they've been indexed. We set both up on launch day — so you're not waiting weeks for Google to find you.
A typical local business site needs more than a homepage and a contact page. Google wants to see dedicated pages for each service you offer and each area you serve. We plan this structure before writing a single line of code.
Example: plumbing business targeting inner Melbourne suburbs
No separate "SEO package" to add. This is how we build.
One H1 per page, logical H2 and H3 structure. Not random — mapped to how Google reads the page and what the target search terms are.
Written for both Google and humans. The snippet that appears in search results is often the first thing a potential customer reads — it matters.
Every service page linked from the homepage. Service pages cross-linked where relevant. Location pages linked from service pages. Crawl paths planned, not accidental.
Tell Google the authoritative URL for each page — prevents duplicate content issues if your site is accessible on multiple URLs (www vs non-www, http vs https).
Control how your site looks when shared on social media — correct title, description and image. Not left to chance.
A sitemap tells Google every URL on your site and when they were last updated. We generate it and submit it on launch day so Google can start crawling immediately.
LocalBusiness schema tags added to every site — tells Google your business name, address, phone, hours and service type in machine-readable format. Helps with local pack visibility.
The structure above gets your site found. Our ongoing SEO retainer grows that visibility month by month — content, rankings, reporting.
No. SEO structure is the technical foundation — what Google needs to crawl and understand your site. Ongoing SEO (link building, content creation, monthly reporting) is a separate service you can add later. Many of our clients see strong local results from structure alone; others choose to grow further with a retainer.
Google typically indexes a new site within 1–4 weeks of launch. With a submitted sitemap on day one, it's usually faster. Ranking for competitive terms takes longer — but new location and service pages can rank within weeks for lower-competition local searches.
Sometimes. If your site is on a platform we can edit directly, we can fix headings, meta tags and submit a sitemap without a full rebuild. We'll tell you honestly after a free review whether a targeted fix or a full redesign is the better investment.
Depends on your business. Any service business where customers search "type of business + suburb" benefits from location pages. This includes accountants, physios, lawyers, cleaners, photographers and most professionals. We'll scope what makes sense for your specific business during the discovery call.
Yes — Google's Quality Score for ads is partly determined by how relevant your landing page is to the search term. A well-structured page costs less per click and converts better, even for paid traffic. SEO structure improves paid and organic performance at the same time.
Every build includes the full SEO foundation. Tell us about your business and we'll quote the right structure for what you need.
